As a real estate agent, it’s important to be aware of how the seasons can affect your business. For example, during the summer, people are usually more interested in buying or selling homes due to the warmer weather. However, there can also be more competition because more people are looking to buy or sell during this time. Each season offers a unique opportunity to build and sustain your business. Keep reading for tips for successful seasonal real estate marketing.
Spring:
1) Participate in Community Events
1) Spring is an exciting time as we start to appreciate the explosion of beauty and life that occurs during this season. Realtors should take full advantage of community events to build their network and reach potential clients.
2) Keep up with curb appeal
Spring is a good time to check your listings to make sure they are looking their best. After a winter of wind, salt, and snow a home may be in dire need of an update. Most homes can benefit from a refresh of the exterior such as mowing the lawn, planting flower beds, trimming shrubs, and replacing the mulch.
3) Refresh your listings
If you have listings that were posted during winter, now may be a good time to take new photos. An overcast grey sky, trees without leaves, or a dying lawn may affect the way a buyer views the property. Take efforts to brighten up the home and take new exterior photos to bring your listings current.
Summer:
1) Community Events
Again, community events cannot be underestimated as a source of networking and staying active in your community. Putting out a flyer or sponsoring a community event, local sports team, etc. can be effective ways to promote your business and bring in new clients.
2) Get organized
Summer is a great time to tackle any projects you may have pushed to the back burner during the busy time of spring. Staying organized and focused is crucial to keeping your business on track.
Fall:
1) Starter home inventory
During the fall months, the inventory of starter homes tends to increase while home prices tend to decrease. This is a great time to take advantage of this trend and reach out to your potential customers looking for their first home.
2) Sponsor Students
Fall is a great time to support students in your community. Sponsoring events such as school supply drives, student-athletes, and events are just a few ways to support your community and get your brand out there.
3) Capitalize on less competition
Since volume is typically slowing down, look for ways to add value to your business and add new leads. A blog post about the local fall market could draw the attention of potential buyers.
Winter:
1) Continuing Education
With the arrival of winter, take the time complete any continuing education coursework you may need.
2) Rebuild your network
The off-season is a good opportunity to strengthen your professional network. Meet with lenders to learn of new programs they may offer, take time to explore new developments in the area, and continue to research the area’s market trends.
3) Evaluate Market Strategies
Audit your current market strategies to ensure they are still effective. If not, develop new methods to reach potential clients.
The seasons can have a significant impact on your business but with a little planning, you can make the most of it. Take advantage of the seasonal changes to sustain and grow your business. Following these tips can help you to be at your most productive and proactive.
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