As a real estate agent, you know the importance of making a good first impression on potential buyers. In today’s market, more and more buyers are shopping online so it’s important to make sure your listings look their best. In this blog post, we’ll discuss the dos and don’ts for listing photos so you can make sure your listings stand out from the competition.
Use high-quality photos
When it comes to selling a home, first impressions really do count. High-quality pictures that show off the space in the best light possible can help set you apart from other listings, capture the attention of potential buyers, and paint your property in a favorable light. If you plan on taking your own photos, be sure to invest in a high quality camera and lighting system. You will also need editing software to adjust photos and make them look their best. Be sure you have adequate time and the skill to create beautiful photographs that accurately show your listings.
Another option is to hire a professional photographer. Professional photos may seem expensive but they can make all the difference in your listing. Additionally, many photographers offer additional services such as video, virtual staging, floor plans, drone footage, and editing that you may not have access to. Consider your skill set carefully and plan accordingly. Investing in quality photographs of the home before listing it on the market will give you the advantage you need in a competitive real estate market.
Stage each room with a specific purpose in mind, such as a home office or nursery
When staging a home, it is important to consider all of the rooms in the house and what purpose they serve. By deliberately designing each room with a specific use in mind, such as a home office or nursery, you can create an atmosphere that is both inviting and significantly boosts the overall value of your home. This method of staging upon initial showing can help make the best possible impression for prospective buyers and even showcase the new homeowner’s lifestyle. Decorating each room purposefully can mean creating an environment that is both aesthetically pleasing, as well as practical, conveying comfort and convenience to eager viewers and gaining the maximum return on investment for sellers.
Do use neutral colors and furniture to appeal to buyers
When staging a listing, it is important to recognize what appeals to buyers. Neutral colors and furniture have become increasingly popular, as they create a clean and timeless look that can appeal to many individuals. For example, beige walls paired with light colored furnishings or white cabinets combined with dark hardwood floors provide an easy-to-work-with base while also adding an element of sophistication to any space.
By incorporating a few pops of color into the equation, you can make your listing stand out from similar properties on the market. Whether you choose bright wall art, colored rugs, or even bold pillows, a touch of vibrant hues can be the perfect way to bring attention to certain elements in the room without overwhelming potential buyers. With neutral colors as the main focus, you will attract a wider range of buyers who may find interest in your property.
Don’t make your rooms too busy or cluttered
When it comes to staging, less is more. Too much furniture and decorative elements can be distracting and detract from a home’s best features. You don’t want buyers to become overwhelmed by a busy room. If the home seems cluttered or small, take a few minutes to discuss options with the seller.
Removing some furniture and placing it in another room or in storage may completely transform the appearance of the home. Stay focused on the style by using minimal pieces that maintain the intended style or feel of the home. This will help people get a better sense of how they could envision their lives in that space without distraction.
Do consider virtual staging
If your listing is vacant or has empty rooms, consider virtual staging. Virtual staging can be used to add furniture, wall art, lighting, and much more to a vacant space. This allows buyers to get a feel for the room size when viewing the photographs on-line. Virtual staging is less expensive than other staging options and certainly less disruptive to those living in the home.
Many photography companies offer virtual staging options or you can invest in the software if you prefer to stage it yourself. Just be sure the final results achieve the look you want and fit with the décor in the rest of the home.
Don’t forget about the outdoors!
It’s all too easy to focus solely on the inside of a home but buyers will see the exterior of the home first. Don’t overlook the importance of a beautiful, well-landscaped yard! Encourage sellers to take the time to clean up the yard by trimming shrubs and mowing the yard. Also, adding new mulch and colorful flowers can refresh a home at minimal cost. Creating a serene and inviting environment in the backyard by adding some cozy seating or hammocks. Adding outdoor lighting, a fire pit, or a water feature can add a touch of luxury so buyers can envision themselves using the space.
Now that you know a few of the dos and don’ts of listing photos, it’s time to get started! Whether you stage your home yourself or hire a professional, remember to keep these tips in mind. With high-quality photos and a well-staged home, you’ll be one step closer to selling your listing quickly – and for top dollar.
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