As a realtor, chances are you’ve had to get creative with your open houses. Virtual open houses have become the new norm. A virtual open house doesn’t have to involve a lot of expense or hassle. In fact, they can be as effective as a traditional open house if you know how. To learn the key steps for a successful virtual open house, read on!
Effectively Use Technology
There are lots of great platforms out there that can help you host a successful virtual open house. Use them! Make sure you participate in any training in advance so you know how to effectively use the platform. It is also important to ensure you have adequate lighting in all areas that will be included in the tour. Be sure to effectively market the open house to make sure you reach as many potential buyers as possible. Get creative with your marketing outreach to ensure a high response to the event.
Choose a date that will be convenient for potential buyers
When considering a date and time for your virtual open house, there are several factors to take into account. You will want to choose a day and time that is convenient for potential buyers, so factor in the average work schedules of many, as well as the time differences across various parts of the country. Additionally, narrow down the list to a few select days to give prospective buyers choices and ensure the widest possible audience. Lastly, make sure to plan for extra time during the virtual open house for further discussions about your property, just as you would during an in-person event. With these considerations in mind, you can effectively plan an ideal day and time for your virtual open house that is convenient for everyone.
Use social media to advertise your virtual open house
If you’re looking to hold a virtual open house and get your property noticed, the best place to start advertising is on social media and specialized real estate websites. With so many people living in a digital age, these two outlets offer you maximum exposure. Advertise on multiple platforms to attract a large audience and link potential buyers to more detailed information about the property, such as its features, amenities, and market value.
Thoroughly prepare the home for the virtual open house
For realtors preparing for a virtual open house, it is important to start by having the seller de-clutter and deep clean the home. The importance of this step can not be over-stated. De-cluttering includes rearranging furniture and removing any personal items that can distract visitors from seeing the real beauty of the property. Deep cleaning means thoroughly scrubbing every surface of the home, including closets, bathrooms, air ducts, and appliances.
If possible, complete the virtual tour during daylight hours to take advantage of natural light or outdoor views. Once your real estate space is well-lit, tidy and sparkling clean, potential buyers will be more likely to notice its best features and have a positive shopping experience. The time spent preparing makes all the difference in ensuring a successful virtual real estate event.
Give a tour of the home, highlighting its best features
Realtors have long been helping potential buyers envision their dream homes, and a virtual open house is no exception. By taking a tour of the home, realtors can point out all the best features that make it stand out from other options. From the kitchen with its luxury appliances and ample storage space to the great backyard for hosting family and friends, realtors take buyers through each detail as if they were in person. It’s this level of insight that makes real estate so special – realtors offer an insider’s guide to the ideal property, revealed one detail at a time.
Be available to answer buyer questions
As a realtor, it’s important to be available and engaged during the virtual open house. Not only will potential buyers appreciate the opportunity to get their questions answered in real-time, but you’ll also be able to better gauge their level of interest in the home. Answering questions at a virtual open house allows buyers to have an informative experience, creating a lasting impression on them and hopefully leading to the successful sale of your client’s home.
Follow up with potential buyers after the virtual open house
Following up with potential buyers after a virtual open house is critical. It shows attention to detail and a real dedication to providing the best possible customer experience. By responding quickly and answering any additional questions that potential buyers have, you can build trust and allow them to make a more informed decision about whether or not to purchase.
Holding a virtual open house is a great way to show a listing. By choosing a day and time that is convenient for potential buyers, advertising your event on social media and real estate websites, preparing the home, and being available to answer questions, you can successfully reach potential buyers.
#VirtualOpenHouse #RealtorTips #RealEstateMarketing #SocialMediaAdvertising #HomePreparation #HomeTour #BuyerEngagement #FollowUp
