There’s no question that potential homebuyers are looking for listing videos when they’re searching for their new home. In fact, according to the National Association of Realtors, 60 percent of buyers say that video was useful in their home search process. If you’re a realtor who creates listing videos, you know how important they are in today’s market. But what you may not know is how to get the most from your videos. Here are 5 tips to get the most from your listing videos.
Keep the video short and to the point
When developing real estate videos, tailoring them to the target audience and properly delivering the message is key. An important aspect of this is ensuring that a video does not drag on for too long. In real estate, viewers are more likely to watch short videos that keep their attention and make a point quickly, as opposed to watching extended, drawn-out ones. Creating engaging real estate videos in this way can save time for both agents and viewers and also help to strengthen an agent’s presence online.
Make sure the video quality is high
It is essential to capture and showcase properties in the best possible light. Having good video quality is key to doing this efficiently. Using a tripod will ensure that videos remain stable while also creating an overall pleasant viewing experience. Additionally, having plenty of lighting will guarantee that your real estate videos are as bright and vibrant as possible. By following these basic steps, realtors can rest assured that their property video tour will be of the highest quality.
Highlight the best features of the home in the video
When it comes to real estate, each home can offer potential owners a host of features that set it apart. From an open-concept kitchen with updated appliances and plenty of counter space for meal prep, to a finished basement, or a charming private backyard that is perfect for outdoor gatherings, each home has something for everyone. Your video should focus on the best features of each home to draw interest.
Promote your listing on social media and other online platforms
Take advantage of the power of social media and other online platforms when promoting your listing. Forgetting to do so can mean losing out on business from those who rely heavily on these resources for real estate research. Leveraging online platforms allows realtors to reach viewers in different parts of their target market, driving more visits to listings and generating increased interest.
Include a call-to-action
Using a call-to-action in your videos is a great way to engage with potential clients. A call-to-action can be as simple as a button beneath the video or an onscreen pop-up asking viewers to contact you for more information. This tactic facilitates real conversations and provides you with valuable insights regarding what type of real estate service potential buyers are seeking. Once viewers have contacted you, this allows you to build meaningful relationships and grow your real estate business.
Creating a quality video tour of your listing is a great way to increase interest and make sure potential buyers are getting all the information they need to make a decision. By following these tips, you can be sure that your video is high-quality and effective in promoting your listing. Don’t forget to share it on social media and other online platforms, and use call-to-actions to encourage viewers to contact you for more information. With a little effort, you can create a great tool for marketing your listing and increasing interest from potential buyers.
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